Modern Technocrats

Why Us?

Due to our client centric approach and ethical business policies, we have established an affluent position for ourselves in this domain. Various features that help us in staying ahead of our counterparts are as follows:

• Hi-tech infrastructural base
• Durable product range
• Vast industry experience
• Client centric approach
• Timely delivery
• Large distribution network
• Cost-effective prices

About The Company

In the beginning

Modern Traders was established in 1957 in a small town of Rajkot, Gujarat. Our founding proprietor Mr. Keshavlal Bharadia had an innate interest in mechanics. He started by manufacturing machinery which includes soap making units, air coolers, fridges and water coolers.

Very soon he came in contact with local dealers of photography equipment who suggested him to manufacture photography cameras and enlargers. Being a photographer himself, Mr. Keshavlal soon developed his own models of cameras and enlargers. They were distributed by dealers under ‘MODERN' brand.

In 1965, Modern Traders bagged its first biggest supply order for Modern Viewmatic Cameras from government regional purchase department and soon it started distributing its products to the major states in India. During the same time Modern Traders launched two range of quarter size black & white Modern Enlargers.

Agfa-Gevaert with was then a collaboration between two major foreign companies dealing in photography equipment had its operation and distribution channel in India. In 1967, Mr. R. L. Narayanan, then chairman of Agfa-Gevaert, heard about Modern products and visited our premises and it didn’t take him too long to recognize the quality and craftsmanship of our products.

In 1967, Mr. R. L. Narayanan and Mr. Keshavlal Bharadia agreed upon terms under which, Modern Traders would be supplying full production of Modern Enlargers to Agfa-Gevaert who would distribute them all over India through its 9 branches.

The Indian Photographers, Agfa-Gevaert and Modern Enlargers

Having found a partner to distribute our product across India, Modern Traders started concentrating on quality improvement and increasing its production of Modern Enlargers. In 1973, Modern Traders shifts its workshop to its Bapunagar unit.

In 1976, Mr. Keshavlal visits Photokina Photofair in Germany and brings in a vast knowledge to enhance our product design. Subsequently, Modern Traders launches two range of 2B size black & white Modern Enlargers, one range of 3C-2B size color enlarger and dry mounting press for album making.

All of our range of Modern Enlargers was distributed by Agfa-Gevaert which had then changed its name to Agfa-Gevaert India Ltd. (AGIL). In 1985, the production of Modern Enlargers peaked at about 2500 a year. Over next 10-15 years, Modern Traders concentrates on manufacturing best quality enlargers for the Indian market. Change knocks our doors.
In 1993, the Indian market opened its doors to Japanese process labs. With ever increasing demand for photographs and for faster processing equipment, the digital labs slowly started replacing enlargers across the major Indian metros and then to smaller towns.

In 2003, Modern Traders, owing to the decreasing demand for enlargers, started sidetracking its production and assembly line for Modern Enlargers.

In 2006, Mr. Kamlesh Bharadia, eldest son of Mr. Keshavlal Bharadia, took over as the company proprietor. Modern Traders started to venture avenues for manufacturing other photography equipment. We introduced a series of infrastructural changes to adapt our premises, workshop and assembly line to the requirement of manufacturing new products.

New products, new approach, and a very new beginning

Subsequently, Modern Traders decided to manufacture studio accessories. In 2008, it has started by manufacturing two range of motorized backdrop support stand.

Brands We Deal In

We sell our products under our brand name, "Modern".

Our Principles

Modern Brand Promise
"Satisfactory Products and Reliable Service. Every Time."


Our brand promise emphasizes two key aspects that customers typically value:
(1) Satisfactory Products: Where we promise that our products will meet or exceed customer expectations in terms of quality, functionality and value.
(2) Reliable Service: Where we emphasize trustworthiness and consistency in the service provided, implying that customers can depend on our brand for timely and effective support.
The phrase "Every Time" strengthens the promise, implying consistency across all customer experiences.

Our Infrastructure

"Our Office"

Our Warehouse

"Our Stocks"

Infrastructural Set-Up

"Our Factory"

Our Philosophy

Vision Framework of our company Modern Technocrats Company has 2 parts:

1. Core IdeologyOur Core Ideology explains what we are today. It has 2 parts.
(a) Core Purpose : Which explains reason for our existence and why we do what we do.
(b) Core Value : Which are our guiding principles that we follow for doing business (Our siddhant and adarsh).

2. Envisioned FutureThis part explains what we want to be and where we want to be in the future. It has 2 parts.
(a) B-HAG : Which is our Big Hairy Audacious Goal for the future.
(b) Vivid Description : Which is an elaborate description of how the company would look once we have achieved our B-HAG.

Business Objectives

“To empower individuals to focus their creativity and imagination in crafting a unique and inspiring content by providing them durable and better crafted products.”

Our core purpose statement outlines company's mission to support and enhance the creative abilities of individuals. Here’s a breakdown of the key elements:
1. Empowering individuals: Our company aims to give people the tools, resources and confidence they need to pursue their creative potential. This empowerment comes in the form of our products that help unlock creative processes.
2. Focus their creativity and imagination: By providing products, our company helps users concentrate on what they do best — creating. Instead of worrying about tools or equipment failing, individuals can focus more on the artistic or imaginative aspect of their work.
3. Crafting unique and inspiring content: The ultimate goal is for the individuals to use our company's products to create something original, compelling and motivating for others. It’s about inspiring creativity and pushing the boundaries of what can be created.
4. Durable and better crafted products: Our company promises high-quality and long-lasting products. The emphasis on durability and craftsmanship suggests that the products are designed to withstand the rigors of creative work, enabling users to produce their best work without concern for equipment failure.

Overall, the core purpose is to create a supportive environment where individuals can thrive creatively, aided by reliable, high-quality products that enhance the process of creation.

Our Values

1. Better Tomorrow
To make improvements and take action every day to create a better tomorrow.

2. Consistency
To always be in agreement and harmony in thoughts, speech, and actions.

3. Discipline
To carefully control the way that we work and behave to achieve an output.

4. Respect
To show consideration to views and feelings of all individuals we work with.

Our Vision

Modern Technocrats has a defined
Big Hairy Audacious Goal (B-HAG)

By 2035,
- become the dominant force in the Indian consumer imaging sector,
- achieve annual revenue of 500 Crore and
- partner with an international leader to establish a cutting-edge manufacturing facility in India.

Our B-HAG emphasizes:
Ambition: Becoming the dominant force suggests a higher level of aspiration.
Measurability: The revenue target of 500 Crore and the partnership are clear and quantifiable goals.
Inspiration: Becoming the "dominant force" and establishing "cutting-edge" technology adds a sense of innovation and high-level success.

Our B-HAG is designed to stretch the company and inspire bold action while remaining clear and achievable within the specified time frame.

Our Future Plans

Vivid Description

By 2035, Modern Technocrats will be having a passionate group of innovative people as customers who would always search for new ways to generate visual content that will stand out for their creativity. The company's innovation team will engage with them through customer clubs and forums and accordingly manufacture products that will quench their desire for high performance equipments.

By 2035, all the products from Modern Technocrats will be crafted with passion and precision, offering creators the tools they need to capture moments with artistry and technical brilliance. Whether a seasoned professional or an aspiring creator, our equipments would not just meet expectations - they will exceed them, pushing the boundaries of what is possible in visual storytelling.

By 2035, all the products manufactured by Modern Technocrats will be distributed by cohesive and ever expanding network of distributors and retailers, spreaded across the world, who would collaborate with us to provide engaging experience to our customers.

By 2035, members of Modern Technocrats will be passionate and dedicated group of people with a strong sense of pride in the company’s vision. From engineers and designers to assembly technicians and quality control experts, marketing managers to customer support teams, each team member will bring a wealth of expertise and will share commitment to excellence.

By 2035, our manufacturing facility will be a marvel of modern design and functionality. Equipped with latest precision machines and advance testing labs, sleek and spacious offices as well as cutting-edge design lab and dedicated R&D wing will provide the perfect environment for innovation and world-class craftsmanship.

By 2035, Modern Technocrats will be making a positive impact in society through its Corporate Social Responsibility (CSR) initiatives. The company will be investing in education and skill development, offering scholarships, internships and workshops to nurture the next generation of professionals. The company will also be supporting employee well-being with health and wellness programs.

By 2035, Modern Technocrats will have a widespread public recognition for its unwavering commitment to innovation, quality and excellence in the field of consumer imaging. The company will be frequently featured in industry publications, award ceremonies and leading trade shows. Admired for its ethical business and with several prestigious industry awards our company will solidify a loyal following of content creators and professionals who would trust our brand to elevate their craft.

By 2035, Modern Technocrats will not only strengthen India's position in the global consumer imaging market but also reduces reliance on imports, boosting the country’s self-sufficiency in high-tech industries. Whether through generating employment opportunities, empowering entrepreneurs with access to technology or supporting national causes, the company will serve as a catalyst for positive change, contributing to a brighter, more prosperous India.